Press Release Distribution Must Target the People Who Wait for Your Release
If you want to impress a journalist, it is wise to refrain from bombarding them with emails that are frequently viewed as spam. This will turn a lot of journalists away from a press release distribution service when the opposite result was desired. When there is so many emails that circulate, journalists need to be choosy to be able to utilize their time wisely. The best way to deliver welcome emails is to send them to people who are expecting them and who welcome them. A press release service understands this and works hard to have the journalists opt in to their service voluntarily.
